About Us

About Us

Welcome to Rituals – a platform dedicated to unraveling the inner workings of success through the lens of daily rituals. At Rituals, we believe that behind every great achievement lies a series of intentional habits, disciplined practices, and strategic choices. Our mission is to showcase the journeys of ultra-successful entrepreneurs, shedding light on the rituals that have paved their paths to greatness.


Our Vision

Our vision is to inspire and empower aspiring entrepreneurs by offering them a firsthand glimpse into the lives of those who have already reached remarkable heights. We aim to create a space where ritual isn't just a series of mundane tasks, but a carefully curated roadmap to success.


What We Do

Through in-depth interviews, captivating stories, and insightful articles, we dive deep into the rituals of influential entrepreneurs. We uncover the practices that kickstart their mornings, the tools that streamline their days, the habits that fuel their creativity, and the strategies that ensure they stay ahead in a competitive landscape. By exploring the nuances of their rituals, we provide you with a treasure trove of actionable insights that you can adapt to your own journey.


Why Rituals Matter

Rituals are the building blocks of success. They are the small, consistent actions that accumulate over time, shaping outcomes and defining legacies. Our platform is built on the belief that success isn't an enigma; it's a result of intentional choices repeated diligently. By studying the rituals of accomplished entrepreneurs, we aim to demystify success and offer practical advice that you can implement in your own life.


Join Us on the Journey

Whether you're an aspiring entrepreneur looking for guidance, a business enthusiast seeking inspiration, or simply curious about the daily lives of successful individuals, Rituals is your destination. Explore our collection of stories, tips, and insights, and embark on a journey of growth, transformation, and achievement.


Contact Us

Have questions, suggestions, or want to share your routine with us? Feel free to reach out to our team at rami@ashiholding.com. We're excited to hear from you and continue exploring the fascinating world of rituals together.


Discover the rhythm of success with Rituals – where every ritual tells a story of ambition, dedication, and triumph.

Our Founder

Rami El-Ashi

With over 16 years of experience in the oil and gas industry, Rami El-Ashi is a seasoned business builder, investor, and entrepreneur. He is the Founder and Chairman of Ashi Holding, a company that acquires and grows disruptive technology ventures in various sectors, such as software, education, and finance. He is also a mentor at the Founder Institute, the world's largest pre-seed startup accelerator, where he helps aspiring entrepreneurs turn their ideas into fundable startups.

Rami has a proven track record of developing new business relationships, leading tendering processes, and managing projects with high-profile clients in the oil and gas industry. He is the champion of IKTVA, a program that aims to increase local content and value creation in Saudi Arabia's energy sector. He also spearheaded the design and implementation of an ERP system for his current company, Gas & Oil Technologies, where he serves as the Business Development and IKTVA Manager. Rami holds a Master's degree in Financial Engineering from Stanford University and multiple certifications in financial markets, project risks, and data analysis. He is passionate about empowering individuals and businesses with financial knowledge and entrepreneurial wisdom, which he shares through his podcast, publications, and social media. He speaks English and Arabic fluently and has a rich cross-cultural background and experience.

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